• HERB INCORPORATION •
NATURE IS LIFE
Herb Incorporation ‘HI’ is a home-based family business that provides a great range of nature-based and healthy products. Tea is one of the most important cornerstones of Persian hospitality culture and like many other nations, Iranians are Tea and Herbal lovers.
In order to picture the importance of Tea & Herbal Infusions, we need to explain shortly about the Persian history and culture. People in Ancient Persia used to consume herbs as a medicinal remedy. The physicians such as Avicenna had a vast study of herbs and mostly used them to heal its patients.
During the Safavid Empire, Tea and Herbal Infusions became part of the culture and Iranian hospitality. People offer tea to their guests and used to drink herbal infusions while reading poetries of Hafez, Khayyam, and Rumi.
As mentioned earlier, Iranian enjoy gathering, talking and laughing while drinking tea and herbal infusions. It is about being together while enjoying life at the present.
As the great Persian poet Khayyam said:
“If with wine you are drunk, enjoy
If seated with a moon-faced lady, enjoy
Since the end purpose of the universe is nothingness
Hence, picture your nothingness, then while you are, enjoy”
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